What is the influence of music/sound?

Sound determines your complete experience

It can be difficult to find a suitable sound for your commercial. The solution to this is to make it yourself because then you have everything you need to decide for yourself what you want and don’t want. Now, it is understandable that you have no experience with this, don’t have time to figure it all out, but still want your own sound. We are happy to help you with that!

The power of a commercial is the sound that conveys the intention of a visual. I can’t think of a better example than this video by Victor Mits. This is a perfect conclusion to what I am trying to make clear:

Link: https://www.youtube.com/watch?v=7RnLk7iznoA

This video explains that audio can give a totally different experience to a video. They do this by having sets of 2 people watch the trailer each time, while both are wearing headphones. One gets to hear a happy atmosphere with nice music through the headphones, and the other gets to hear scary music. The picture remains the same, but the audio makes the difference between a romantic movie, or a horror movie.

Now this may not be applicable 1:1 to a commercial, but this shows that audio is very important in the way you want to show your product/image brand.

 

I want to know more

Are you looking for someone to create custom sounds that would fit your video, commercial or other commercial? Let us know! Contact us if you have any questions, or read more about our sound design department.

After several years of experience in music producing, we are expanding with a new branch! We have started a music branch where we dive into the studio on demand to create a suitable sound for your video.