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What are Cookies and Cookie Notifications?
You see it everywhere by now: "Accept cookies." So what are cookies and do I need a cookie notice, too? We explain.
What are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a Web site. They are widely used to make Web sites function or work more efficiently, and to provide information to site owners. Cookies can store different types of information, such as your login information, your shopping cart contents, and your website display preferences.
Types of Cookies
Necessary Cookies: These are essential for the functioning of the website. Without these cookies, the website could not function correctly. For example, cookies required to log in to an account or to place products in a shopping cart.
Preference cookies: These cookies allow the website to remember information that changes the way the website behaves or looks, such as your preferred language or the region you are in.
Statistical Cookies: These help website owners understand how visitors use their website by anonymously collecting and reporting data.
Marketing Cookies: These are used to track visitors across websites. The purpose is to display ads tailored and relevant to the individual user.
What are Cookie Notifications?
A cookie notice is a message that appears on a website to inform users about the use of cookies and to ask their permission to place non-emergency cookies, such as marketing cookies. This notice is often a pop-up or banner that appears when a user first enters the website.
Why are Cookie Notifications Required?
According to the General Data Protection Regulation (AVG) and the European Union’s ePrivacy Directive, it is mandatory to inform visitors about the use of cookies and seek their consent before setting them. This especially applies to non-emergency cookies such as analytical and marketing cookies. The reason for this is to protect users’ privacy and give them control over their personal data.
Implementation of a Cookie Notice
Disclosure: The cookie notification should clearly explain what cookies are, the types of cookies the website uses, and the purpose of these cookies. This can be done through a brief explanation in the notification itself and a link to a detailed cookie policy page. Consent Questions: The cookie notification should provide a clear option to consent to the setting of non-emergency cookies. This can be done through a button or checkbox, for example. Withdraw Consent: Users should also have the option to withdraw their consent at any time. This can usually be done through the cookie settings on the website.
Sample Cookie Notice
Here is a simple example of what a cookie notification might look like:
This website uses cookies to provide you with a better user experience. We use essential cookies to make the website work properly and optional cookies for analysis and marketing purposes. By clicking ‘Accept’, you agree to the use of all cookies. Read our [Cookiebeleid](link to cookie policy) for more information. [Accepteren] [Cookie-instellingen]
Conclusion
Cookies are essential for improving the user experience on a website, but it is important to be transparent about their use. By implementing a clear and concise cookie notice and giving users control over their cookie settings, you not only comply with legal requirements, but also build trust with your visitors. For further questions or support on implementing cookie notifications on your WordPress website, please contact us.
